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International enforcement

Anti-Counterfeiting for Exporters

Export-facing brand protection combines registered rights, supply-chain controls, market intelligence, customs tools, platform processes, evidence, and local enforcement. No single watchlist stops all counterfeit trade.

Reviewed 11 July 2026

01

Prepare the rights and product record

Maintain registrations, chain of title, genuine-product guides, authorised channels, manufacturing records, serialisation or authentication data, known counterfeit indicators, and local enforcement contacts.

02

Investigate lawfully

Use documented test purchases, preserve listings and communications, record dates and locations, control custody of samples, and avoid unsafe or unlawful confrontation. Confirm the responsible seller, importer, platform, and upstream source before action.

03

Choose proportional measures

Options may include platform reports, notices, customs recordal, civil proceedings, criminal complaints, negotiated undertakings, distributor action, and consumer-safety escalation. Availability differs by jurisdiction and right.

Preparation checklist

  • Rights in target markets
  • Genuine and counterfeit product guide
  • Evidence and custody protocol
  • Platform and customs coverage
  • Local enforcement authority and budget

Primary and authoritative sources

WIPO — Directory of IP OfficesCentral Board of Indirect Taxes and CustomsWIPO — Building Respect for IP
This material is general educational information, not a legal opinion or a prediction of outcome. Current law, office practice, deadlines, fees, evidence, and remedies must be checked for the particular facts and jurisdiction.
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Reader guidance · reviewed 11 July 2026

Evidence first, remedy second

Brand protection and enforcement should be proportionate, jurisdiction-specific, and supported by verified rights and evidence.

General educational information only. Applicable law, office practice, deadlines, evidence, fees, and available remedies depend on the facts and jurisdiction. Confirm current requirements before acting.

Before sending a notice or approaching a platform, confirm ownership, territorial scope, current status, chain of title, alleged acts, and available defences or exceptions.
Online takedowns, customs measures, civil remedies, criminal complaints, border action, and negotiated outcomes have different thresholds, costs, disclosure risks, and consequences.
Do not purchase, alter, or circulate suspected counterfeit goods without an evidence protocol. Preserve invoices, URLs, timestamps, packaging, communications, and custody records.

Prepare before seeking advice

  • Verified registrations and ownership
  • Test purchase or source evidence
  • Target jurisdiction and responsible parties
  • Commercial objective and proportional remedy

Authoritative starting points

IP India — official guidanceCBIC — Intellectual Property Rights (Imported Goods) Enforcement Rules