Expand Your Brand Globally with the Madrid Protocol
In today’s increasingly interconnected and competitive global marketplace, protecting your brand internationally is not just a strategic advantage—it’s a necessity. Whether you're a growing startup, an established enterprise, or an individual entrepreneur looking to expand your footprint across borders, securing your trademark in multiple countries is a crucial step. The Madrid Protocol serves as a powerful tool in this regard, offering a simplified, cost-effective, and centralized solution to register and manage your trademark in over 130 member countries with just a single application. This international system reduces the administrative burden, saves valuable time and resources, and eliminates the need to file separate trademark applications in each country. At BrandSecure, we specialize in helping businesses and individuals navigate the Madrid Protocol with confidence.
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The Madrid Protocol is an international treaty that simplifies trademark registration across multiple countries through a single application, managed by WIPO.
Filing through the Madrid Protocol saves time, reduces costs, and allows centralized management of trademarks across multiple jurisdictions.
The process involves filing a base application in your home country, submitting an international application via WIPO, and examination by each designated country.
Registered trademarks under the Madrid Protocol require renewals every 10 years and monitoring to ensure continued protection in designated countries.
While efficient, the Madrid Protocol has challenges like dependency on the home trademark and varying national examination standards.
The Madrid Protocol is an international treaty that simplifies trademark registration across multiple countries through a single application, managed by WIPO.
Filing through the Madrid Protocol saves time, reduces costs, and allows centralized management of trademarks across multiple jurisdictions.
The process involves filing a base application in your home country, submitting an international application via WIPO, and examination by each designated country.
Registered trademarks under the Madrid Protocol require renewals every 10 years and monitoring to ensure continued protection in designated countries.
While efficient, the Madrid Protocol has challenges like dependency on the home trademark and varying national examination standards.
Covers all 27 EU member states through a single designation via the European Union Intellectual Property Office (EUIPO).
Requires compliance with USPTO standards, including proof of use in commerce for registration.
Involves careful subclass selection under the Nice Classification for effective trademark protection.
Allows international filings based on a national trademark application or registration.
Requires distinctiveness checks and may involve local representation for objections.
Offers efficient protection with examination by IP Australia for compliance.
File or secure a trademark registration in your home country to serve as the foundation for international filing.
File the application through your national trademark office, specifying the target countries for protection.
WIPO reviews the application for formalities and forwards it to the designated countries.
Each designated country examines the application based on its trademark laws, potentially issuing refusals.
Approved countries grant trademark protection, allowing use of the mark in those jurisdictions.
• Individuals with a national trademark application/registration
• Businesses with a registered office in a Madrid Protocol member country
• Partnership firms with a base trademark
• Companies incorporated in a member country
• Trusts or associations with a national trademark
Documents vary by applicant but generally include:
• Copy of the national trademark application/registration
• Details of the mark (word, logo, or figurative elements)
• List of goods/services under Nice Classification
• Applicant's details (name, address, nationality)
• Power of Attorney (if filed through an agent)
• Proof of payment of WIPO and national fees
Secure your trademark internationally with BrandSecure's expert Madrid Protocol filing services. Start today to protect your brand across global markets.
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